Goodspace · Case study

Two roles.
Twelve products.
One platform shift.

A product design and product management case study on turning Goodspace from a hirer-only recruiting tool into a two-sided premium platform — from research, flows, and UX to shipped product.

12+
Products in production
8
New products launched
50+
UX issues resolved
174
Bugs caught & fixed
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The brief

From a single-sided hirer tool to a two-sided premium platform.

I joined Goodspace as a Product Designer and moved into a Product Manager role partway through. The brief: design a real premium suite for job seekers, redesign the hirer flows for usability and conversion, and set up the product portfolio so a paid two-sided platform could actually work.

Two phases
Product Designer

End-to-end UX and UI across 12 products. Flow graphs, screen design, a shared component library, full Job Seeker dashboard redesign, and a 50+ issue UX audit turned into a prioritised fix list.

Product Manager

Product thinking across 12+ surfaces — scoping the bare minimum, competitive research, plans, launch calls, and bug-pass ownership. Shaping what the team builds so shipped products match what was designed.

01Shipped

Resume Builder

An end-to-end resume product — landing page, parsing, editor, five templates, and credit-based billing. Replaced a legacy card on the products page that had no real product behind it.

  • ▸Benchmarked against the leading resume tools to scope what a first version needed to feel credible
  • ▸Designed the parsing-first flow so users never retype details already on their PDF
  • ▸Drove template direction — chose five distinct styles to cover the spectrum from minimalist to modern
  • ▸Owned the billing model and integrated the product into the unified premium subscription
02Shipped

Cover Letter Generator

AI-generated cover letters from a job description, with editable templates and PDF / Word export. Replaced a 'Cover Letter' card that, like Resume Builder, had no real product behind it.

03Shipped

AI Mock Interview

A real-time, voice-driven mock interview product. Replaced an 'AI Mock Interview' card on the products page that had nothing wired up behind it.

  • ▸Scoped what a minimum-viable voice interview needed — realtime response, transcript, and a clear end state
  • ▸Mapped the user journey from landing page through session to 'under review' status
  • ▸Drove the bug-pass personally — sat with the product end-to-end until the failure modes surfaced
  • ▸Made the explicit call to hide Lumi (the AI assistant) during an active interview so it couldn't feed answers
04Shipped

Goodspace Accelerate

A brand-new career service built from the ground up — four service levels, with Placement Assistance as the entry (Level 0) tier and progressively deeper career coaching, onboarding, and guarantees above it.

Figma flow

Prototype graph captured from the Figma working file.

05Shipped

Goodspace Premium Hub

Goodspace Plus (a single ₹1,499 plan with ₹2,390 of products) was rebranded and restructured into Goodspace Premium: two tiers, Pro at ₹999 (₹3,474 of products) and Gold at ₹2,499 (₹12,422 of products). Two price points to serve two audiences, and a much stronger value proposition at each.

Goodspace Plus → Premium Hub. Desktop.

Goodspace Plus → Premium Hub. Mobile.

Figma flow

Prototype graph captured from the Figma working file.

06Shipped

Lumi (AI Career Counsellor)

The in-product AI assistant for job seekers, integrated into the Job Seeker Dashboard.

  • ▸Persistent sidebar with streaming responses and in-chat job cards
  • ▸Two-column full-screen layout with a floating panel toggle from the navbar
  • ▸Scoped conversations per user — concurrent sessions stay cleanly isolated
  • ▸Hidden on interview pages by design, to prevent answer-feeding mid-assessment
Figma flow

Prototype graph captured from the Figma working file.

07Shipped

Refer & Earn

A referral program with tracked links, an earnings dashboard, and a click-tracking pipeline.

Figma flow

Prototype graph captured from the Figma working file.

Hirer side · 4 workflow revamps

The hirer flows, rebuilt

Manage Jobs and Post a Job were the two largest hirer-side redesigns — the surfaces where recruiters spend most of their time and where usability gains translate directly into conversion.

AManage Jobs V2

Three-level cascading scroll, mobile-responsive, extracted into reusable sections

The old Manage Jobs page was a single monolithic view that didn't scale to large applicant pools and didn't work on mobile. I introduced a three-level cascading scroll model so hirers could navigate applications, evaluation tabs, and quick-nav simultaneously without losing context, broke the page into reusable evaluation/notes/resume/transcript sections, and made the whole thing responsive down to mobile and tablet.

Manage Jobs · Desktop · Shortlisted → Evaluation tab

Figma flow

Prototype graph captured from the Figma working file.

BPost a Job V35-step flow

Two ways to post: paste a JD, or build one step-by-step

The old "Setup AI Recruiter" flow was a single page with every field stacked vertically. The redesign introduces two paths: a new AI-first flow where the hirer pastes a JD and the AI extracts everything automatically, and a revamped manual flow for hirers who prefer to build the posting field-by-field. Both paths converge at a shared review and publish step.

Post a Job · Old single form vs new step 1 (paste JD)

Path A — AI-first: Paste JD, AI extracts everything
Path B — Manual: Build the posting field-by-field
Figma flow

Prototype graph captured from the Figma working file.

CJob cardsCard-only redesign

Hirer Dashboard — job cards

The dashboard structure was kept intact but the job cards themselves were redesigned for faster scanning and a cleaner status hierarchy.

Job seeker side · 8 surfaces

The Job Seeker Dashboard, three tiers

The dashboard was redesigned end-to-end. Free users got a refreshed experience; Pro and Gold tiers got net-new premium dashboards with credit visibility, product access, and the upgrade-to-Lumi flow.

Dashboard home — three tiers

Free → Pro → Gold

Dashboard surfaces — before / after

Every primary surface of the dashboard was redesigned. Below: home, applications, jobs, interviews and the products surface, paired with their old equivalents.

Dashboard · Home

Dashboard · Applications

Dashboard · Jobs. The standalone Job Detail page was retired and merged into this view.

Dashboard · Interviews

Dashboard · Products. The old surface had Resume Builder, Cover Letter, and AI Mock Interview as clickable cards — but no real products behind them.

New surfaces (no old equivalent)

Saved Jobs, Embedded Pages, the Products Drawer, and the four Products Banner variants are net-new on the redesigned dashboard.

Products banner — four sizes

A reusable promotional banner with four responsive sizes for placement across dashboard, modal, and email surfaces.

Mobile parity

Every dashboard surface ships with a tuned mobile layout. The old captures below show how the v1 mobile experience looked.

Mobile — current

The same surfaces on the current production build.

Hirer acquisition · 6 new pages

A funnel that you can actually measure

In parallel with the premium product launches, I drove a deliberate push on hirer acquisition. Six new or fully redesigned hirer-facing pages — landing, pricing, and the SEO sitelinks — plus a clear view of the funnel so the team could read it together and improve it week over week.

SEO sitelinks — How It Works · Why Goodspace · FAQ · Pricing

Four SEO-targeted deep-dive pages that surface as Google sitelinks beneath the main Goodspace result for branded and category queries.

Process · Components · Flows

Designed in Figma, shipped to production

The work for every product started as a flow graph and a component library in Figma. Below: the components page for the job seeker side, plus the eight prototype graphs that powered the rebuilds.

Component library

Job seeker side · component variants, banners, cards, modals, all from the same Figma file.

Prototype flow graphs

Each of the major rebuilds started as a flow graph in Figma. Each graph below is a screenshot of the working file in prototype mode — every connection is a click-through.

Outcomes

The headline numbers

Strategic outcome: Goodspace went from a single-sided hirer recruiting tool to a two-sided premium platform with a paid job-seeker product portfolio, an instrumented hirer acquisition funnel, and a foundation (observability, payments, audio, analytics) ready to support the next wave of products without re-platforming.

Products in production12+ (8 job seeker, 4 hirer)
Products in active testing1 (GoodDex)
New products launched7 (Resume Builder, Cover Letter, Mock Interview, Accelerate, Premium Hub, Lumi, Refer & Earn)
Major hirer workflows redesigned4 (Post Job, Manage Jobs, AI Shortlister, Hire 360)
Job seeker dashboards3 tiers (Free, Pro, Gold)
UX audit issues resolved50+
Bugs caught & fixed174
Flow graphs and prototypes8 (shipped as working Figma prototypes before any code)
Theme 1
From single-sided to two-sided

Previously, Goodspace was primarily a hirer recruitment platform with a thin candidate surface. Now, the candidate side has its own premium product hub with five paid products and a credit-based billing system.

Theme 2
Acquisition as a first-class concern

A redesigned landing page, a clear pricing page, and four SEO-targeted deep-dive pages for branded search — combined with a simpler hirer top nav — turned hirer acquisition from an afterthought into a surface the team actively improves.

Theme 3
Product thinking before code

Every major launch started as competitive research, a flow graph, and a Figma prototype. Engineers got a clear brief — scope, MVP, edge cases — which kept shipped products close to what was designed.